He, however, did not comment on financial transactions in the deal.īusiness Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Later, ABP bought out STAR in the the joint venture in June 2012, said Purkayastha. In April 2012, MCCS officially announced dropping of the STAR prefix from the name of its channels and replaced it with ABP. This, sources say, did not go well with STAR and had later triggered the termination of its decision not to lend its brand to the news channels broadcast by MCCS.
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However, the channel saw hardly any success and was shut down by the end of 2012.Īlso, the Sananda TV was competing with another Bengali entertainment channel STAR Jalsa, which is owned by STAR, its partner in news business. In July 2011, the group had launched a Bengali-language general entertainment channel, Sanada TV, on its own that shares the name of a woman's magazine published by the group. Sources suggested the ABP group had decided to focus on news business, as its maiden venture in the entertainment television space hardly saw any success. This is an internal matter." However, he added, any expansion in the news television business would be done through the MCCS platform. When contacted, managing director and chief executive officer of ABP Pvt Ltd, Dipankar Das Purkayastha, said: "We have plans of launching some regional language channels.
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